Passion 4 Fashion Business

starting a fashion business

Making an edge in the fashion world is not an easy task. The reason behind is that firstly there is too much competition in the market and secondly everyone in the fashion world has the same goal. To make your clothing business a hit it requires more than just starting a clothing business. It basically includes responsibilities like designing the garments, converting them into a final product as well as marketing your brand among the audience....and the good thing is that the fashion world has no limits and due to the never ending demand for clothing this is one of the best businesses to start with.

what does it take to start a clothing business?

Generally it requires to follow some systematic procedures :

To conceive an idea, believe in your talent and make up your mind. Remember that passion for fashion is very important to soar to heights and make your way through this industry. Sometimes this passion is misunderstood. Make sure fashion is your obsession and not just a hobby.

It is always better that you start at a small scale and as your designs flourish with time, expand your business.As a designer, you need to have an artistic mind to design unique clothing line that will completely takeover your audience.

Buyer’s preferences and expectations are very important. The reason to this is that they are the ones who will be using your products so they deserve special consideration

To start a clothing business you need to have a name. Remember that your audience will eventually distinguish you with your name so it has to be catchy yet easy. After choosing a name you need to have a label for business. The label should be such that makes a place in your audience’s mind in a way that they recognize your brand in a glance.

Once you have produced your fashion line then you need to focus on marketing it. This is the most important point and critical area of the business. Starting from social media, blogs to websites, you can promote your clothing line among your target audience

Requires Investment

Starting a fashion business requires ample investment. So it is necessary to know the costs that we have to incur in setting up our business.
• Office Space
As a small start-up don’t need to invest in renting or purchasing office. you can do it in-house. Just take a small area of your house, preferably an isolated one, where you can carry out your office activities without any disturbance.
• Equipment:
Place office furniture, necessary equipments etc and arrange the space to give it more professional look. You will have to invest some money in getting desks, chairs, cabinets, and stationary etc. Moreover, sewing machines, scissors, and needles etc will be required for the workers to stitch and sew products. Getting second-hand equipments is a great option to stay within budget.
• Computers:
You will need computers for carrying out administrative tasks. Most importantly, your accountant will need it. Your designer may also need it to make designs. You can get good quality second-hand computers at affordable prices.
• Printers:
You will also need a printer. Your accountant may need it to give you a printed financial report. Your designer may want to show a sketch to you.
• Inventory:
The major cost will come on inventory or raw material as it is the main input in your business. You need to have a stock of fabrics, threads, zippers, buttons, and embellishments etc. By ordering them in bulk, you can save considerable bucks.

• Magazines:
To keep updated with the ongoing fashion trends, we need to subscribe to fashion magazines. However, can also avail internet for this purpose.
• Salaries:
In the start have to manage to handle most of the tasks . However, fashion business will grow with time and we will need to hire accountants, administrators, designers, labours, and sales rep etc.

Now comes the time to show fashion talents.

Design patterns should be unique...as we know fashion is something that changes very fast and people will only consider you if you are unique.

Concentrate on your clothing line’s quality. Remember that style without quality will make you lose at the end of the day.

Creating designs and give them a stunning look according to the latest trend is very important. Along with this, you need to keep in mind that quality is very important to influence your core audience.

Once you have produced your fashion line then you need to focus on marketing it. This is the most important point and critical area of the business. Starting from social media, blogs to websites, you can promote your clothing line among your target audience.

write a fashion business plan

Businesses are never done over doubts, so an outline based on solid grounds can make a great difference even with least amount of budget in hand and a low investment business will work even better if spend our precious time and investment in a thoughtful way.......It is not difficult to write a fashion business plan. we can easily get a template online and fill it according to our requirements.

1. Company description:
In this section, we should provide a summary of our company like mission statement, background, location; future plans etc.
 we can give the legal status of the company by sketching its legal foundations, authenticity and exact location etc.

2. Vision/Objectives:
In this section, we should promote the slogan of maintaining the style and quality within budget.
 Define clear goals and make sure that they are quantifiable and time based.
 Discuss the strategies regarding present products as well as future offerings.

3. Products:
For starting a clothing line business in small budget, we have to find out supplies at reasonable prices and produce quality products. This section will discuss the products being offered and the phases they will go through before coming in the market. we can design the clothes ourself or get help from someone else.
 Before selecting the product line, always have a look at the surroundings, current trends and what sells.
 Design product for different age groups as this will increase the distribution and sale.
 This modern era of brands rule the cloth line business, so choose appealing names for your products.

4. Market Analysis

In this section talk about the target market in which we are going to introduce the product.

 check the boutiques or garments stores and determine the need of products.

 Trade newspapers can help find the appropriate market.

 To enter the market, we can give samples to different shops and retailers.

 we can promote our brand through internet advertisement.

 we can get help from the print media as the majority still reads ads in the newspapers.

5. Production:
 Think about the quantity, timeframe and budget.
 Buy cheap but durable material.
 Place orders for the raw materials by keeping a balance between the consumption and production.
 If we can arrange machinery at home, it will save our lots of money.

6. SWOT Analysis:
 In this section, talk about the strengths, weaknesses, opportunities and threats.

7. Financials:
 Clearly identify the difference of input and output as it will show the difference in growth of business.
 Always keep an eye on the resources.
 You can take easy pay back loans to support your business.
 Keep record of cash flow statements, balance sheets, financing, revenues etc.

Qualities of an effective Fashion Business Plan:
An effective Fashion Business Plan should be
1. Simple
2. Specific
3. Realistic
4. Complete
If all these things are kept in mind then you can make your low-budget fashion business worth profitable.